Laurence Minsky

Recognized for both his strategic and creative skills, Larry’s broad experience as a Creative Director/Writer includes brand development, advertising, promotions, direct response, interactive, trade show, channel communications and new product development.

He is also one of the pioneers of using sophisticated guerrilla marketing techniques to motivate end users to buy and the trade to support branding initiatives. And he has been recognized for his in-store marketing expertise and his knowledge on how to tailor national marketing programs to individual store needs.
In addition to his work with Revalour, Larry is a professor in the Marketing Communication Department in the School of Media Arts at Columbia College Chicago.

He is the author of the forthcoming How to Succeed in Advertising When All You Have Is Talent Second Edition and the co-author of 25 Words or Less and How to Succeed in Advertising When All You Have is Talent. His books have received critical acclaim and he has been a guest speaker at professional meetings and universities, quoted in such leading print media as the New York Times, and interviewed on television and radio talk shows across the country.

Previously, Larry worked in creative leadership roles for such top agencies as Frankel and The Marketing Store Worldwide. Because of Larry’s strong creative reputation, he has been often called in to consult with leading agencies to overcome creative issues. These include Draft Worldwide, The Food Group, J. Walter Thompson, Marketing Support, 141 Worldwide, and more than 20 others.

He has created marketing and communications solutions for many blue chip clients, including Dean Foods, Connie’s Pizza, Coca-Cola, General Mills, Nabisco, Tropicana, Dole 100% Juice, Frito-Lay and McDonald’s on an international and national level.
An award-winning creative, Larry is frequently called upon to judge marketing communication awards and is a member of The One Club for Art and Copy, The Authors Guild, and the American Academy of Advertising. He holds a BA in psychology, Magna Cum Laude, from Lawrence University in Appleton, Wisconsin.