Dr. Gene Topper, Ph.D.

With over 25 years of experience, Gene is a recognized leader in market research and consumer psychology. Having an MBA from Loyola University, he approaches all his research assignments with business results acumen and delivers extraordinary insights for Revalour’s clients.

After graduating near the top of his class from Northwestern University with a degree in Psychology, Gene cut his teeth in the business world in the research department of D'Arcy (DMB&B),
Campbell-Mithun, and Ogilvy & Mather. While furthering his career with these leading agencies, he went on to develop even greater knowledge of human behavior by earning his PhD in Experimental Psychology from Loyola University.

With 15 years of effectively addressing the challenges faced by major clients such as Wilson Foods, NutraSweet/Equal, Corona Extra, and Kitty Litter, Dr. Topper entered the field of general market research, playing a senior level role at such market research leaders as Millward Brown, Wirthlin Worldwide, and M/A/R/C. At these firms, he dealt effectively with a myriad of issues faced by a wide variety of consumer, foodservice and B2B clients that included Quaker Oats, Sweetheart Cup, AT&T, Cellular One, Allstate, Cole Taylor Bank, Masonite, Carrier, and Whirlpool.

Gene is recognized as the preeminent marketing research authority in the Chicago area having been both President of Chicago’s American Marketing Association and the Society of Consumer Psychology. His experience includes all forms of qualitative and quantitative methods from new product development through communications strategy development and tracking. Moreover, Gene makes it his business to stay on the cutting edge of research techniques.

His personal mission is to bring greater value to Revalour’s clients, and he serves as an adjunct professor of marketing research at Cardean University.