13 Questions to Ask
Your Marketing Partners
It’s good to continually question your resources to make sure
that you’re getting the best of the best for your needs. That’s
why we invite you to take the following test. Ask yourself: Can your
current marketing / advertising / strategic / creative / new product-agency
/ firm / development company / consultant / boutique / supplier /
guru / go-to-guy / mucky-muck pass?
- Consistently provides highly
competent, objective C-suite level advice in the areas of strategic,
marketing communication, and new
product development
- Only employs best in class personnel who have
high integrity, passion, a history of producing innovations
- Constantly
focuses on achieving measurable results and, at all times, spends
their client’s money like its their own
money
- Delivers a constant flow of pioneering business building
ideas, including many that are outside their core responsibilities
- Can help to significantly reduce new product development time
because they have innovative processes, experience in all aspects
of new product development, and a certified new product expert
on staff
- Fully understands the difference between marketing a
new product and marketing an existing one
- Shows the price elasticity
of demand for each brand so it can be priced to optimize revenue
and profitability
- Has outstanding strategic and creative capabilities
in market planning, research, advertising, new media, consumer
and trade
promotions, media planning and buying, public relations, package
design, and
guerilla marketing
- Strives to completely understand your industry,
business model, products, and services
- Can fill any gap when there’s
insufficient in-house marketing expertise and provides additional
resources to get
marketing work
done when there’s insufficient in-house manpower
- Listens
and comprehends what you’re saying, fully empathizes
with your situation, and works hard to achieve mutual agreement
and understanding
- Delivers projects on time, on budget, and on
strategy and that demonstrate creative excellence
- Understands
that “luck” is created through hard
work, dedication to innovation, and an attitude that’s
focused on winning in the marketplace
If you answered “no” to
any of these questions, you might want to ask your marketing
partner to augment their staff.
Or, you
might want to start looking for a new one.
Of course, we invite
you to contact us if you start looking for a new firm.
But please
keep in mind that we’re not right for every
company. As top-level professionals working to create innovations
and profitable
growth for our clients, we seek companies who expect nothing
less than effective, top-quality strategic, marketing
communication,
and
new product solutions and are prepared to grow their business.
This is what enables us to do our best work. After all, clients
who want
to best and want to grow will value our experience, capabilities
and ability to create groundbreaking solutions. In other words,
we seek clients who:
1. Are Growth Oriented
Our clients openly state they’re focused on innovation,
especially in the areas of marketing communication, new product
development,
and business strategy, marketing strategy, and communications
and branding strategy.
2. Hire The Best And The Brightest
Our clients want people with objective points-of view, but who
also seek mutual agreement and understanding. They hire people
who have
a reputation for integrity, interpersonal compatibility, cost-consciousness,
and who continually strive to remain the best in class.
3. Focus
on Financial Performance
Our clients integrate financial repercussions into their marketing
decision-making and they evaluate and manage both short-term
and long-term risks. While P&L results are included, cash
flow and balance sheet implications are also considered. What’s
more, our clients prefer to continually measure ROI for both
the long-term
strategic direction and the short-term tactical initiatives.
If
this sounds like your company, contact
us today to see if we
are right for each other. If not, it’s okay. We understand
if we’re
not right for each other. After all, nothing is worse than a
bad partnership. |
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